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Define podcast with examples7/25/2023 ![]() This is different from a download which measures every stream or download you’ve received on your podcast even if it’s from the same device.įor example, if I streamed a podcast episode four times, it would be counted as four downloads but only one unique listener/download.Īnd as a result, this is the metric that’s most important to advertisers who are considering advertising on your show since it displays the true number of listeners that your podcast has (sadly, it’s very likely that your unique listener metric will always be smaller than your download metric).įor context on download success, according to : The number of unique listeners listening to your podcast refers to the number of individual devices (iPhone, computer, etc.) that have streamed or downloaded your show. Observe this metric for every single episode and your podcast as a whole to truly unlock its power. This could inform you that the new format you’re trying out is preferred by listeners. On the flip side, maybe you tested out a new episode format and received a 90% consumption rate whereas your typical episode average is 60%. Or maybe you want to test out making your episodes shorter and see how that performs on engagement. If you see that listeners keep dropping around the 50% mark, test out adding a transition halfway through your episode to re-engage them. Pay close attention to your consumption rate for each episode because it can provide you with valuable intel on your podcast. This means that listeners are tuning in for a little less than three-quarters of your episode, which for the average length of a podcast, blows any other mediums like video or blogging out of the water. While some dropoff is normal, you want to ensure your content is engaging enough to retain listeners and keep them wanting more.Ī good goal to set is to try to maintain an average consumption rate of 70%. This number is calculated on a percentage basis, so the closer you can get to 100%, the better. Essentially, the consumption rate tells you how much of a podcast episode listeners are actually listening to before dropping off. Your consumption rate is one of the most important indicators of success in the podcast world. ![]() Here are some (but definitely not all!) of the metrics to track when measuring your podcast’s performance: Knowledge is power, and once you have a hold on which metrics matter most for your podcast, you’ll be better equipped to move forward and reach podcast success. If you’re hoping to grow your audience, increase ratings and reviews, and improve engagement with your podcast this year, there are a few different metrics you’ll want to check in on so you can understand your starting point. ![]() Now, it’s becoming easier than ever to track the metrics that matter most to you and your business and stay on track with your podcast goals. While it hasn’t always been easy to understand podcast metrics, the tools we use to measure performance are improving every day. However, if your company has recently launched a branded podcast, you’ll want to gain a firm grasp on your show’s key metrics so you can continue to improve going forward. Understanding how to track your podcast’s performance can be challenging.
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